Artcraft Lighting has manufactured high-end traditional lighting fixtures since 1955. Based in Montreal, Quebec. Artcraft continues to produce top-of-the-line products—from bathroom vanities, table lamps, hanging

Low hanging fruit. Every business wants to capitalize on revenue that can be more easily generated from a large common denominator of consumers. Too many

Social media evolution, along with advances in technology, have transformed the way marketers think and changed the way they behave. With plentiful data and readily available

Leveraging one piece of content across multiple social media platforms, or cross-posting, is a great way to expand visibility and save time . Sounds easy

While it may seem darn impressive to have 10,000 or 20,000 followers on your social media site, if they are not converting into revenue…what are

More than 80% of small and medium sized businesses leverage social media to market their company. As more consumers use social media platforms to engage

Bocar Car Care Products is a leading Canadian marketer and distributor of professional automotive cleaning and detailing products and accessories. Cytryn Design & Communications began

Social media has leveled the playing field between large and small businesses. Small business can even be more effective than larger competitors because they can

The objective of every business is to increase their revenue base and maximize market share. Targeting your competitors’ customers to convert them to your brand