How Does Your Company Look Online?
So, you want to get started with Social Media! If done effectively, it can build your brand and generate new streams of revenue while delivering ROI unlike many off-line marketing strategies. But, don’t even consider posting to Facebook, LinkedIn, Twitter, YouTube, Instagram or any other social media platform until your website represents your company in […]Read more
Why You Shouldn’t Have An Intern (Or Teenager ) Run Your Social Media
“We should get into this Social Media thing.” Most companies have at least had the conversation. “My 16 year old (or intern) can get us started on Social Media. She (or he) is on Facebook all the time and I don’t have the time to do it!” Although that sounds like a great idea…. it […]Read more
A Case Study On How A Lighting Fixture Manufacturer Collaborated With Their Retail Customers To Drive Consumer Traffic To Points Of Sale With Social Media.
Artcraft Lighting has manufactured high-end traditional lighting fixtures since 1955. Based in Montreal, Quebec. Artcraft continues to produce top-of-the-line products—from bathroom vanities, table lamps, hanging pot racks, ceiling fixtures, decorative mirrors and ornate chandeliers, to exterior sconces, pendants, and post lanterns to its many retail partners throughout North America. For many years Artcraft produced print catalogues […]Read more
Ignoring Social Media Mistakes…Big Mistake!
One of the questions often asked when meeting with a new Social Media client is “What do we do about negative comments?” I had one client tell me that he wanted them taken down immediately. Doing that misses out on a golden opportunity for your followers to see how you react to negative issues and […]Read more
All Aboard The Social Media Train!
Ok… you’re a small business, you’ve heard all this buzz about Social Media & ask yourself “should I climb aboard?” Well, yes! Brands must embrace and join Social Media since this is where consumers are having conversations. Facebook is by far the largest and most significant of the Social Media and therefore should be your […]Read more
Customer Retention Through Social Media
Word of mouth and referrals. This is of course integral to the growth of any business and how most companies will tell you they get new customers. While word of mouth is the cornerstone upon which social media is built and new customers are secured, many business leaders don’t fully appreciate that retaining their existing customers is another important […]Read more
Left On The Table Or Deep In Your Pockets. Where Do You Want The Money To Go?
Low hanging fruit. Every business wants to capitalize on revenue that can be more easily generated from a large common denominator of consumers. Too many are unnecessarily missing a golden opportunity to leverage Social Media as a very effective way to capture this low hanging fruit. If your company sells directly to consumers (B2C) and […]Read more
Drive Sales With These 5 Important Social Media Tips
Social media evolution, along with advances in technology, have transformed the way marketers think and changed the way they behave. With plentiful data and readily available metrics, marketers can now drive measured results as never before. And they do! By leveraging social media, your organization has the ability to build a loyal community of followers, maintain […]Read more
The correct way to post across social media platforms
Leveraging one piece of content across multiple social media platforms, or cross-posting, is a great way to expand visibility and save time . Sounds easy doesn’t it? It can be, but it can also go very wrong. Cross posting can be a great solution for companies and brands that are: – Looking to maximize their […]Read more
Want to make your social media marketing profitable? Here’s how!
While it may seem darn impressive to have 10,000 or 20,000 followers on your social media site, if they are not converting into revenue…what are they really worth? Since the rise of social networks like Facebook more than a decade ago, marketers have been eager to build social media communities based on corporate strategies. Many […]Read more
4 Social Media Marketing Tips For Local Businesses
More than 80% of small and medium sized businesses leverage social media to market their company. As more consumers use social media platforms to engage with brands and companies, this number will climb. These facts are relevant only if companies continue to get involved, because their customers certainly are! Here are a few tips to help you […]Read more
A Case Study On How To Reach 75,000 Followers & Quadruple Your Facebook Audience
Bocar Car Care Products is a leading Canadian marketer and distributor of professional automotive cleaning and detailing products and accessories. Cytryn Design & Communications began working with them in early July, at which time their Facebook page had 506 followers. One strategy marketers use to gauge consumer interest in a brand is to create a […]Read more
Leveling The Playing Field; How Small Suppliers Can Compete With Larger Brands.
Social media has leveled the playing field between large and small businesses. Small business can even be more effective than larger competitors because they can often react more rapidly. When implemented effectively, social media can elevate your business above the larger competition in your area. Here are 6 tips to get you in the game. […]Read more
Target Your Competitors On Social Media
The objective of every business is to increase their revenue base and maximize market share. Targeting your competitors’ customers to convert them to your brand is a natural focus of activity, and a great way to grow your business directly at their expense. As you prepare for the task of marketing your business to a […]Read more
The 8 Laws Of Social Media Marketing
As most of us are well aware, social media marketing is in, all likelihood, the most efficient way to market products or services to an organization’s targeted demographic. In today’s world, consumers are using platforms such as Facebook, Instagram, Snapchat, Twitter and LinkedIn to communicate with each other. Based on that reality, communicating and promoting […]Read more