So, you want to get started with Social Media! If done effectively, it can build your brand and generate new streams of revenue while delivering

“We should get into this Social Media thing.” Most companies have at least had the conversation. “My 16 year old (or intern) can get us

One of the questions often asked when meeting with a new Social Media client is “What do we do about negative comments?” I had one

Ok… you’re a small business, you’ve heard all this buzz about Social Media & ask yourself “should I climb aboard?” Well, yes! Brands must embrace

Word of mouth and referrals. This is of course integral to the growth of any business and how most companies will tell you they get new customers.

Artcraft Lighting has manufactured high-end traditional lighting fixtures since 1955. Based in Montreal, Quebec. Artcraft continues to produce top-of-the-line products—from bathroom vanities, table lamps, hanging

Low hanging fruit. Every business wants to capitalize on revenue that can be more easily generated from a large common denominator of consumers. Too many

Social media evolution, along with advances in technology, have transformed the way marketers think and changed the way they behave. With plentiful data and readily available

Leveraging one piece of content across multiple social media platforms, or cross-posting, is a great way to expand visibility and save time . Sounds easy