CEO’s who haven’t yet realized Social Media’s potential for customer interaction and retention are leaving business on the table. On Facebook, Twitter and even Pinterest brands and their stories are being sliced, diced and chopped. Today’s truth is that companies no longer drive your brand message… Your consumers do!
Existing and perspective consumers interact with companies on multiple platforms in our new social world. Consumers in today’s marketplace have the power… And they know it… To drive the bus. Today’s progressive CEO realizes the need to build an intimate relationship with consumers by listening, engaging and responding to consumers. Too many businesses haven’t figured this out yet. Most companies mishandle consumer engagement opportunities across both traditional and social networking channels. Social Media is a relatively new marketing channel but having the opportunity of having a one on one conversation with consumers didn’t exist a few short years ago. Progressive companies are realizing they now have the opportunity to have a discussion with consumers and influence future purchases as never before by maintaining an intimate relationship with their customers. Failing to see this golden opportunity means lost revenue.
Companies need to be proactive top to bottom. Consumers in the global marketplace don’t care about a your companies internal departments. Information should flow freely through departments. Employees need to be enabled to use data to build relationships with their customers and solve their problems. It’s simple. When consumers are engaged, you are their default buying choice. They’re yours! With a positive experience they become advocates for your company, endorsing your company to a huge audience instantly. That’s the win/win for companies in the social world!
Social Media gives your company the opportunity to influence existing and potential revenue by staying “Top of Mind.” Don’t miss out!