Just what you need to read; yet another list addressing why your company should be leveraging social media! I’m not going to bore you with the details of just how many people are on-line, using mobile devices and on social media as I assume you’re aware of the basic trends. For specific metrics you may refer to some of my earlier blog posts. Believe it or not, not everyone has realized that social media is a great way to share content with a plethora of consumers who are your target audience.
So, here are another 5 reasons to get your company in the social media game.
1.Get to know your consumer.
All too often companies are surprised when they learn that there are additional groups of consumers who are very interested in their products. They may perceive that only certain segments have been purchasing, and are often surprised with additional facts. Any business person must first establish an audience of interested prospects. Social media allows business leaders the access to information such as age, gender, location, preferences etc. This provides the opportunity to more accurately target and build an audience of consumers most likely to be interested in your products or services, resulting in a significant lift in top line sales.
2. Geo-target your audience.
Today’s social platforms such as Facebook and Twitter offer the opportunity of geo-targeting your audience based on specific criteria. You can communicate different messages to various segments of your audience based on their age, location, interests and relationship status. Why not take advantage?
3. It’s called social media for a reason.
Social media is word of mouth on steroids. It’s the world’s biggest networking event, but it happens on-line. The first place where consumers look for information is through social media. Social media gives everyone “a voice” to express themselves and to share the experiences they had with your company and its products and services. When satisfied, these consumers can have an exceptional influence on others, and these online endorsements are not just powerful…but no-charge! In all likelihood there is a conversation going on about your company and you may not even know about it. Join the conversation and let them know you’re approachable and paying attention. Prospective clients will see that you stand behind your business and will appreciate your input.
4. Drive traffic to your website.
Great, so you’ve got this beautiful, brand new website and no longer want to be the best kept on-line secret. Why not drive traffic through links from your social platforms? Use Bitly links to definitively track the “click through” rates of people who have been successfully directed to your platform. Having consumers “Share” their enthusiasm for your content is critical, as this allows you to organically reach the friends of your online fans. This also will help your search engine rankings.
5. Generate leads.
Social Media advertising campaigns allows you to reach a broad spectrum of audiences. Generating leads is as simple as creating enticing call to action opportunities. In fact, the benefits of paid advertising on social media are threefold. One, expand your audience. Two, generate leads. Three, secure new customers and net-new sales volume!
If your business is not already leveraging all that social media has to offer, you are missing a considerable opportunity to grow your brand and drive new sales revenues.
Convinced? Get in touch for a brief discussion and an expanded explanation about how advanced Social Media strategies can cost efficiently support the growth of your business