My blogs typically address how to successfully initiate Social Media for your business, as well as tips for leveraging the strategies for maximum effectiveness. If you remain unconvinced that Social Media platforms [such as Facebook, Twitter, Instagram and LinkedIn] are essential low cost tools for building your brand, expanding your target audience and generating revenue, please read on!
Here are my top 4 reasons why you can’t afford to wait!
1- Your competition is using Social Media
Do you own a restaurant, spa, law firm? Are you a financial planner? These industries as well most others have turned to Social Media to seek out and engage both existing and potential customers. With 1.3 billion subscribers, Facebook alone reaches more than one seventh of the entire world’s population. Staggering number indeed! If you’re not engaging your consumers, your competition certainly is.
2- Your consumers are using Social Media
Any business needs to be where their consumers are. Regardless of your target market, they are on Social Media. A younger demographic is on Twitter or Instagram while still in touch with their Facebook pages. The fastest growing demographic of Facebook users are over 45 years of age. If your business caters to females, Pinterest is where it’s at for you! LinkedIn is the quintessential B2B platform. Social Media allows you to build a community & maintain a relationship with your prospects, customers, clients and consumers in a way that exists nowhere else!
3- Your website is far more interesting with Social Media activity
Your website can provide a direct window to the live and ongoing activity that is taking place in your social media platforms. You can arrange to show live feeds of Twitter tweets, Instagram images or Facebook posts. This way, your customers can immediately be part of many different conversations about your branded product or service, and immediately become involved in the discussion. By sharing this updated information, your customers and prospects are becoming engaged with your company and the relevant content about its products.
4- Social Media activity impacts your search engine visibility
Search engines like to see new content. If you regularly post on social media platforms and include links to your website, your company may likely appear online when people input key search words and phrases that relate to your value proposition . Social profiles and activity on these platforms may quickly help that you are listed and seen.
These 4 points should give you enough food for thought to take Social Media seriously! Still not so sure? I invite you to get in touch for a discussion and an expanded explanation of how easy it to get started in Social Media, or to discuss more advanced strategies for the growth of your business. And the coffee is on me!