1- Update regularly.Update your content on a regular basis. Be aware of what’s happening on your Social Media platforms.2- Build a solid Facebook page.It’s the world’s preeminent Social Media with more than 1.1 billion users worldwide. If you sell products and/or services to consumers and your B2C business is still not leveraging Facebook, you are most certainly losing business opportunities…and you don’t know how much. ‘Nuff said!
Post every second day on Facebook. Twitter seems to encourage more frequent activity. Review your analytics to see when you are getting peak engagement by both day and time and schedule your posts accordingly to maximize timely readership. What we all want to avoid is being a nuisance to followers.
4- It’s called Social Media for a reason.Be in touch with your community. Reply to comments in a timely manner. Asking questions is a great way to engage your followers. You’ve gotta stay on top of that and embrace the interactions! Facebook and LinkedIn both send notifications when comments are made.5- Chill out!Have fun with the communications in which you engage your customers and prospects. Everybody appreciates a bit of levity from time to time.
6- Turn negatives into positives.Negative comments or reviews give you the opportunity to show your followers how you fix a problem and that you stand behind your products. Unless a comment is profane it shouldn’t be deleted; it should be addressed.7- Retweet… The gift of giving.Retweet content that is relevant to your followers and you’ll find that people will return the favour.8- Promote old content.
You’ve already created some great content to get eyeballs on your blog where you share valuable insights. Reschedule the promotion of your best stuff. It will help your SEO.
9- Get personal.
If one of your valued followers takes the time to get in touch with you, don’t you think they deserve the same respect? A personalized response goes a long way to building good will and customer loyalty. Social Media gives you the opportunity to have one on one conversations with your customer base. Embrace it!
10- It’s not all about you!!
Make sure 80% of your posts (especially on Twitter) is content that is informative to your audience and not about you or your products. This will show that you are interested in providing a forum on a specific topic rather than only talking about yourself or pushing product which will likely get your posts “unfollowed” due to their obviously self serving nature.