\u201cWe should get into this Social Media thing.\u201d Most companies have at least had the conversation. \u201cMy 16 year old (or intern) can get us started on Social Media. She (or he) is on Facebook all the time and I don\u2019t have the time to do it!\u201d Although that sounds like a great idea\u2026. it isn\u2019t!<\/p>\n\n\n\n
What you\u2019d be in effect doing is putting your company\u2019s message and voice in the hands of someone with very little knowledge of your strategies, objectives and of your business in general\u2026\u2026 OMG\u2026.. I bet you never thought of that! Social media for business is really so many things wrapped into one: marketing, customer service, public relations, crisis management, branding. How deep is the experience of a young person in delivering any of these things? Why would you entrust your brands presence on a new platform to someone without the ability to establish clear and measurable business objectives? Although Social Media looks rather simple, it\u2019s not. As with all new marketing initiatives, it involves a strategy around which you create tactics and measurable results. Based on those results you then have the opportunity of making corrections to your Social Media initiatives as needed\u2026.. much like you would in your other marketing programs. The game changer though is that unlike other marketing channels, it\u2019s multidirectional. Unlike traditional advertising, Social Media marketing is a one to one conversation between your brand and the marketplace. This is an incredible opportunity for any business\u2026.. one that didn\u2019t exist a few short years ago & must be leveraged! Don\u2019t entrust the conversation you have with your demographic to someone who isn\u2019t privy to your business needs!<\/p>\n\n\n\n
Don\u2019t get me wrong though, there are ways you can get your kids or intern involved. While they alone shouldn\u2019t be responsible for being your company\u2019s Social Media voice, they can certainly help out as you become involved with the various channels. Working with the people in your company who are responsible for strategies & objectives, they can learn more about your business and apply his or her social media insights as digital natives to your objectives. They can also direct you to new Facebook features or depending on your business needs, to complimentary networks such as YouTube, Twitter, Instagram or Pinterest. With guidance on your strategies and a firm understanding of your corporate voice your intern or teenager can also assist with your Social Media presence. You can\u2019t make every post or tweet yourself!<\/p>\n\n\n\n
The takeaway from this is that rather than saying your teenagers or intern can\u2019t handle being the Social Media voice of your company that you should be taking Social Media seriously and not as a trivial side project. I\u2019m well aware that any 12 year old knows how to make a Facebook post but leveraging content for business is a whole other game. Work with professionals who understand both the media & the marketplace who will partner with you in a relationship where your strategies and objectives are leveraged through the channel that best suits your business needs.<\/p>\n\n\n\n
I look forward to your comments and please share!<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cWe should get into this Social Media thing.\u201d Most companies have at least had the conversation. \u201cMy 16 year old (or intern) can get us started on Social Media. She (or he) is on Facebook all the time and I don\u2019t have the time to do it!\u201d Although that sounds like a great idea\u2026. it […]<\/p>\n","protected":false},"author":1,"featured_media":1242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1241"}],"collection":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/comments?post=1241"}],"version-history":[{"count":0,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media\/1242"}],"wp:attachment":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media?parent=1241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/categories?post=1241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/tags?post=1241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}