{"id":1234,"date":"2019-03-24T16:59:20","date_gmt":"2019-03-24T20:59:20","guid":{"rendered":"http:\/\/cytryndesignandcommunications.emwebdev.com\/customer-retention-through-social-media-2\/"},"modified":"2019-03-24T16:59:20","modified_gmt":"2019-03-24T20:59:20","slug":"customer-retention-through-social-media-2","status":"publish","type":"post","link":"https:\/\/cytryndesignandcommunications.com\/web\/customer-retention-through-social-media-2\/","title":{"rendered":"Customer Retention Through Social Media"},"content":{"rendered":"

\"\"<\/a>Word of mouth and referrals.\u00a0This is of course\u00a0integral to the growth of any business and how most companies will tell you they get new customers.<\/span><\/p>\n

While word of mouth is the cornerstone upon which social media is built and new customers are secured, many\u00a0business leaders\u00a0don\u2019t fully appreciate that retaining their existing customers is another important way to leverage new referrals as they\u00a0tell their friends about your business.<\/span><\/p>\n

In various studies on the subject,\u00a0the majority of consumers trusted their friends \u2013and even their\u00a0\u201cnon friends\u201d-\u00a0for recommendations on a product or business. If you want to have word of mouth work for you,\u00a0satisfying\u00a0your\u00a0existing customers as well as\u00a0converting\u00a0new ones into returning consumers should be of paramount importance.<\/span><\/p>\n

Customers leave because of a bad experience\u00a0such as a\u00a0legitimate complaint that\u00a0remained\u00a0unanswered. You’ve got to engage your customers and turn a negative into a positive so that your consumer is satisfied and\u00a0shares the positive experience or outcome with\u00a0others.\u00a0It’s called customer service!\u00a0Consumers in today’s market want to know that there’s someone at the other end of the Facebook post,\u00a0and that you stand behind your products\u00a0or services.\u00a0Having a consumer receive a positive experience from your organization in response to their negative comment\u00a0(a coupon, an explanation, an apology\u2026.etc) is why consumers remain loyal to a brand.\u00a0Your existing customers are there because they like your product and\u00a0feel well\u00a0treated. We’re all human and make mistakes. If you can admit an error\u00a0and rectify\u00a0it\u00a0by\u00a0offering\u00a0a value added incentive,\u00a0your consumers will be forgiving. Treat your customers well and they’ll return the favour by telling others!<\/span><\/p>\n

Most importantly, retained customers are your\u00a0reason for success as they provide your revenues, and likely on a constant and recurring basis.\u00a0We all work so hard to gain customers and should\u00a0likely\u00a0work twice as hard to keep them. When you lose a customer you’re losing their business as well as driving them to your competitors. You then run the risk of losing more of your customers through the same word of mouth that originally brought them to you.<\/span><\/p>\n

Oh\u2026\u00a0and by the way\u2026 returning customers\u00a0do\u00a0tend to spend more!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Word of mouth and referrals.\u00a0This is of course\u00a0integral to the growth of any business and how most companies will tell you they get new customers. While word of mouth is the cornerstone upon which social media is built and new customers are secured, many\u00a0business leaders\u00a0don\u2019t fully appreciate that retaining their existing customers is another important […]<\/p>\n","protected":false},"author":1,"featured_media":1236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1234"}],"collection":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":0,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media\/1236"}],"wp:attachment":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/tags?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}