{"id":1200,"date":"2016-05-30T09:00:08","date_gmt":"2016-05-30T13:00:08","guid":{"rendered":"http:\/\/cytryndesignandcommunications.emwebdev.com\/increase-your-e-commerce-revenue-with-social-media-2\/"},"modified":"2016-05-30T09:00:08","modified_gmt":"2016-05-30T13:00:08","slug":"increase-your-e-commerce-revenue-with-social-media-2","status":"publish","type":"post","link":"https:\/\/cytryndesignandcommunications.com\/web\/increase-your-e-commerce-revenue-with-social-media-2\/","title":{"rendered":"INCREASE YOUR E-COMMERCE REVENUE WITH SOCIAL MEDIA"},"content":{"rendered":"

\"Unknown\"<\/a>Social media offers any company with an e-commerce website the opportunity to create an additional revenue stream by driving consumers to its website. Doing this can increase your client base and you\u2019ll get to know who your customers are, providing you the ability to maintain contact with them. This new dialogue with the individuals in your target market is the beginning of a relationship that will have your customers coming back for more\u2026 if you do it right!<\/span><\/p>\n

If your company has an e-commerce website and you\u2019re not capitalizing upon the various social media platforms to drive customer traffic to it, you are missing out on a golden opportunity to increase revenues, and likely at your competitors\u2019 expense.<\/span><\/p>\n

Your first step might be to use Google Analytics to determine where your products are being shared and which of your products are most popular. Facebook and Twitter are the most popular platforms these days but if your company has a visually appealing range of products you may want to explore Instagram or Pinterest. For example with 90% female followers, Pinterest is where it\u2019s at for you!<\/span><\/p>\n

When setting up your accounts make sure to create vanity handles that contain your brand name so that it\u2019s easily searchable such as https:\/\/www.facebook.com\/cytryndesignandcommunications. As an added bonus, it will also to help with your Search Engine Optimization.<\/span><\/p>\n

Use \u201cshare\u201d buttons. Allow consumers to \u201cshare\u201d your products from your site to various platforms. The more customers that share your products the more exposure you obtain and the greater the likelihood of stimulating a conversation that relates to your products and services. This creates an online buzz and often directly results in more sales. The opportunity to share every product gives clients the option of spreading the word. Embed your social media links everywhere you can, e-mails, e-signatures, invoices.<\/span><\/p>\n

It\u2019s called social media for a reason! You now have a direct link with your consumers. Social media behaves as an extension of your customer service department. Listen to the comments that your customers make. Reply in a timely manner. A simple \u201cthank you\u201d shows that you are paying attention and goes a long way to establishing a loyal customer base, engendering their trust and building a longstanding relationship with them.<\/span><\/p>\n

It\u2019s important to note that building this type of relationship can not only be predicated upon a constant stream of sales promotions. It\u2019s not all about the selling though. Nobody likes to be constantly bombarded with offers to purchase. Give followers lifestyle content that appeals to your demographic. Providing helpful hints, customer testimonials, and special information all serve to give your company a personality. Keep people interested and they\u2019ll keep coming back.<\/span><\/p>\n

Create Facebook specific offers or use discount codes with strong calls to action that are available only to your followers. This will grow your fan base and create a club-like feel for special \u201cinsiders\u201d reserved only for your followers. Give them exclusive sneak peeks of new products or info.<\/span><\/p>\n

Make sure to use Bitly links on your Facebook page as that will give you absolute metrics of how many people have clicked from your posts to buying pages on your website.<\/span><\/p>\n

On a regular basis you should return to view your analytics, both from your website & social media platform, to see what\u2019s working and what isn\u2019t. Understand why and fix it. The growth of unique visits to your site will amaze. And of course, with a larger social community that is talking about your products and purchasing them, the resulting increase revenue will definitely please!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media offers any company with an e-commerce website the opportunity to create an additional revenue stream by driving consumers to its website. Doing this can increase your client base and you\u2019ll get to know who your customers are, providing you the ability to maintain contact with them. This new dialogue with the individuals in […]<\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1200"}],"collection":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":0,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}