![\"5-Reasons-Why-Your-Business-Needs-Social-e1426265214705\"](\"https:\/\/cytryndesignandcommunications.com\/web\/wp-content\/uploads\/5-Reasons-Why-Your-Business-Needs-Social-e1426265214705.png\")
<\/p>\n<\/p>\n
<\/p>\n
Just what you need to read; yet another\u00a0list\u00a0addressing why your company should be leveraging social media! I\u2019m not going to bore you with the details\u00a0of just\u00a0how many people are on-line, using mobile devices and on social media as\u00a0I assume you\u2019re aware of the basic trends.\u00a0For specific metrics you may\u00a0refer to some of my earlier blog posts. Believe it or not, not everyone has realized that social media is a great way to share content with a plethora of consumers who are your target audience.<\/span><\/p>\n So, here are\u00a0another 5 reasons to get your company in the social media game.<\/span><\/p>\n 1.Get to know your consumer.<\/strong><\/span><\/p>\n All too often companies are surprised when they learn\u00a0that there are additional\u00a0groups of\u00a0consumers who are very\u00a0interested in their products. They may perceive that only certain segments have been purchasing, and\u00a0are often surprised with\u00a0additional facts. Any\u00a0business person\u00a0must first establish an audience of interested prospects. Social media allows business leaders\u00a0the access to information such as age, gender, location, preferences etc. This provides\u00a0the opportunity to\u00a0more accurately target and build an audience of consumers most likely to be interested in your products or services, resulting in a significant lift in top line sales.<\/span><\/p>\n 2.\u00a0Geo-target your audience.<\/strong><\/span><\/p>\n Today\u2019s social platforms such as Facebook and Twitter offer the opportunity of geo-targeting your audience based on specific criteria. You can communicate different messages to various segments of your audience based on their age, location, interests and relationship status. Why not take advantage?<\/span><\/p>\n 3. It\u2019s called social<\/em>\u00a0media for a reason.<\/strong><\/span><\/p>\n Social media is word of mouth on steroids. It\u2019s the world\u2019s biggest networking event, but it happens on-line. The first place where consumers look for information is through social media. Social media gives everyone “a voice” to express themselves and to share the experiences they had with your company and its products and services. When satisfied, these consumers can have an exceptional influence on others, and these online endorsements are not just\u00a0powerful…but no-charge! In all likelihood there is a conversation going on about your company and you may not even know about it. Join the conversation and\u00a0let them know you\u2019re approachable and paying attention. Prospective clients will see that you stand behind your business and will appreciate your input.<\/span><\/p>\n 4. Drive traffic to your website.<\/strong><\/span><\/p>\n Great, so\u00a0you\u2019ve got this beautiful, brand new website and\u00a0no longer\u00a0want to be the best kept on-line secret. Why not drive traffic through links from your social platforms? Use Bitly links to definitively track the “click through” rates of people who have been successfully directed to your platform. Having consumers “Share” their enthusiasm for your content is critical, as this allows you to organically reach the friends of your online\u00a0fans. This also will help your search engine rankings.<\/span><\/p>\n 5. Generate leads.<\/strong><\/span><\/p>\n