{"id":1164,"date":"2014-10-27T15:32:41","date_gmt":"2014-10-27T19:32:41","guid":{"rendered":"http:\/\/cytryndesignandcommunications.emwebdev.com\/social-media-is-important-for-your-business-heres-why\/"},"modified":"2014-10-27T15:32:41","modified_gmt":"2014-10-27T19:32:41","slug":"social-media-is-important-for-your-business-heres-why","status":"publish","type":"post","link":"https:\/\/cytryndesignandcommunications.com\/web\/social-media-is-important-for-your-business-heres-why\/","title":{"rendered":"Social Media is Important for Your Business. Here\u2019s Why."},"content":{"rendered":"

\"\"<\/a>Social media has changed the world in which we live. Ideas used to be exchanged\u00a0by letter, and news was only\u00a0heard on radio\u00a0or seen on TV or in\u00a0the newspaper. In today’s world, information is disseminated instantaneously. Whether it\u2019s a breaking news event, the winner of the Super Bowl or a company’s misstep or good fortune, it is available for consumption within seconds. Through good & bad it is simply a fact\u00a0that social media isn\u2019t going anywhere, and when it comes to business, we must realize the magnitude of its global\u00a0potential.<\/span><\/p>\n

Why is social media important for your business? Simply put, because your customers and clients are online.\u00a0For example, of the\u00a07 billion people inhabiting our planet, fully\u00a01.5 billion of them are on Facebook. This is staggering stat, and even more because FB is such a recent phenomenon! These social media members\u00a0are talking and sharing with friends and family every day. Regardless of whether you\u2019re B2B or B2C, your very\u00a0target market audience\u00a0is most assuredly\u00a0online. Few purchases today are conducted by business executives or consumers without the benefit of efficient online research, and this information becomes shared with their online communities.<\/span><\/p>\n

Knowing that your demographic is interacting online is an important advantage for any business. Social media forces successful companies to re-examine their brand and customer service.\u00a0Much more effective (and profitable) than\u00a0ignoring what\u2019s being\u00a0communicated online about you and your business (this\u00a0occurs\u00a0whether you like it or not)\u00a0is to\u00a0embrace\u00a0the feedback and actively\u00a0join the conversation. In this manner,\u00a0you can take an active role in managing criticism, owning responsibility, reinforcing positive input, and ultimately steering new customers to your value proposition! And best of all, you don’t have to do all this yourself; you can assign a trusted outsourced partner to take on this important role.<\/span><\/p>\n

Social media can clearly\u00a0have a direct impact on your business. If implemented and managed effectively, it will create awareness,\u00a0build your brand, and generate revenue. Conversely, if ignored or neglected, it can also have very negative or even\u00a0disastrous effects. When companies misbehave, consumers tell everyone. The “power of\u00a0social media” can go both ways!\u00a0Listening and\u00a0reacting\u00a0to your consumers is as\u00a0important\u00a0as telling people about what you sell.<\/span><\/p>\n

A Social media component of\u00a0your business plan\u00a0should be an integral element in your company’s strategic\u00a0growth objectives. Never before in the history of marketing has there been the opportunity to engage in one-on-one conversations with your clients or customers. You\u2019ll learn things about your company you weren\u2019t aware of. How a company perceives itself is not always consistent with the views of\u00a0the general public. Consumer input\u00a0about your product or services is like\u00a0free\u00a0research. Social Media and the internet have allowed for the discovery and pursuit\u00a0of new channels of distribution, new product uses, and even new markets. And this applies to you, too!<\/span><\/p>\n

Listen, learn, engage\u2026and accelerate the growth of\u00a0your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media has changed the world in which we live. Ideas used to be exchanged\u00a0by letter, and news was only\u00a0heard on radio\u00a0or seen on TV or in\u00a0the newspaper. In today’s world, information is disseminated instantaneously. Whether it\u2019s a breaking news event, the winner of the Super Bowl or a company’s misstep or good fortune, it […]<\/p>\n","protected":false},"author":1,"featured_media":1165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1164"}],"collection":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":0,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media\/1165"}],"wp:attachment":[{"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cytryndesignandcommunications.com\/web\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}