A Case Study On How A Lighting Fixture Manufacturer Collaborated With Their Retail Customers To Drive Consumer Traffic To Points Of Sale With Social Media.
Artcraft Lighting has manufactured high-end traditional lighting fixtures since 1955. Based in Montreal, Quebec. Artcraft continues to produce top-of-the-line products—from bathroom vanities, table lamps, hanging pot racks, ceiling fixtures, decorative mirrors and ornate chandeliers, to exterior sconces, pendants, and post lanterns to its many retail partners throughout North America. For many years Artcraft produced print catalogues […]Read more
Left On The Table Or Deep In Your Pockets. Where Do You Want The Money To Go?
Low hanging fruit. Every business wants to capitalize on revenue that can be more easily generated from a large common denominator of consumers. Too many are unnecessarily missing a golden opportunity to leverage Social Media as a very effective way to capture this low hanging fruit. If your company sells directly to consumers (B2C) and […]Read more
Drive Sales With These 5 Important Social Media Tips
Social media evolution, along with advances in technology, have transformed the way marketers think and changed the way they behave. With plentiful data and readily available metrics, marketers can now drive measured results as never before. And they do! By leveraging social media, your organization has the ability to build a loyal community of followers, maintain […]Read more
The correct way to post across social media platforms
Leveraging one piece of content across multiple social media platforms, or cross-posting, is a great way to expand visibility and save time . Sounds easy doesn’t it? It can be, but it can also go very wrong. Cross posting can be a great solution for companies and brands that are: – Looking to maximize their […]Read more
Want to make your social media marketing profitable? Here’s how!
While it may seem darn impressive to have 10,000 or 20,000 followers on your social media site, if they are not converting into revenue…what are they really worth? Since the rise of social networks like Facebook more than a decade ago, marketers have been eager to build social media communities based on corporate strategies. Many […]Read more
4 Social Media Marketing Tips For Local Businesses
More than 80% of small and medium sized businesses leverage social media to market their company. As more consumers use social media platforms to engage with brands and companies, this number will climb. These facts are relevant only if companies continue to get involved, because their customers certainly are! Here are a few tips to help you […]Read more
A Case Study On How To Reach 75,000 Followers & Quadruple Your Facebook Audience
Bocar Car Care Products is a leading Canadian marketer and distributor of professional automotive cleaning and detailing products and accessories. Cytryn Design & Communications began working with them in early July, at which time their Facebook page had 506 followers. One strategy marketers use to gauge consumer interest in a brand is to create a […]Read more
Leveling The Playing Field; How Small Suppliers Can Compete With Larger Brands.
Social media has leveled the playing field between large and small businesses. Small business can even be more effective than larger competitors because they can often react more rapidly. When implemented effectively, social media can elevate your business above the larger competition in your area. Here are 6 tips to get you in the game. […]Read more
Target Your Competitors On Social Media
The objective of every business is to increase their revenue base and maximize market share. Targeting your competitors’ customers to convert them to your brand is a natural focus of activity, and a great way to grow your business directly at their expense. As you prepare for the task of marketing your business to a […]Read more
The 8 Laws Of Social Media Marketing
As most of us are well aware, social media marketing is in, all likelihood, the most efficient way to market products or services to an organization’s targeted demographic. In today’s world, consumers are using platforms such as Facebook, Instagram, Snapchat, Twitter and LinkedIn to communicate with each other. Based on that reality, communicating and promoting […]Read more
INCREASE YOUR E-COMMERCE REVENUE WITH SOCIAL MEDIA
Social media offers any company with an e-commerce website the opportunity to create an additional revenue stream by driving consumers to its website. Doing this can increase your client base and you’ll get to know who your customers are, providing you the ability to maintain contact with them. This new dialogue with the individuals in […]Read more
Social Media. Businesses Cannot Survive Without It!
In 1995 Newsweek published an article titled “The Internet? Bah!” In it was written that the internet was a passing fad and that on-line business would never materialize. An interesting quote from the article “We’re promised instant catalog shopping – just point and click for great deals. We’ll order airline tickets over the network, make […]Read more
You Have To Pay to Play To Be Successful On Social Media
Most savvy business owners have realized that in today’s business environment they need to be leveraging social media in some way. They are not always or entirely sure precisely why they need to be there or what they hope to derive from it, but some forge ahead nonetheless with a “presence”. Simply having one or […]Read more
The 5 W’s Of Social Media
We’re all familiar with the five W’s: Who, What, When, Where and Why. These simple questions are the cornerstone of journalistic reporting, and represent the very basis for uncovering the facts of any given event. So, how do the five W’s relate to social media? Much as they apply toward any investigative report, they also […]Read more
5 Reasons Why Your Business Needs Social Media
Just what you need to read; yet another list addressing why your company should be leveraging social media! I’m not going to bore you with the details of just how many people are on-line, using mobile devices and on social media as I assume you’re aware of the basic trends. For specific metrics you may refer to some of my earlier […]Read more